Yes your content needs to be great, but it’s hard to exaggerate the importance of volume.

I’m convinced scaling content is the modern marketer’s biggest challenge.

🔊+ 🚗💨 Growth requires volume and velocity of output.

Through quantity, you can find the quality (stuff people actually want to consume).

A high volume of creative allows you to address the full marketing funnel and different audiences.

🧪 And most importantly, volume allows for testing.

The more content you deliver to your audience, the more feedback you’ll get, which will inform your content strategy going forward.

🤖 You’ve got to feed the machine.

Branded content, glossy lifestyle, product shots, BTS, unboxing, UGC, competitor comparison videos, founder interviews…

🔑 Key is to build a system and (continuously growing) asset library that lets you iterate quickly, mix and match, double down on themes when you see a signal, and ultimately move fast and get better results.

Quality. Volume. Velocity.

At Academy Inc. we always ask: “How can we get more out of this process, shoot or production while not blowing up client budgets?”

It’s a constant process of improvement and innovation via human process, frameworks and tech integration.

If you’re a brand, how do you tackle the content volume problem?