PinnedPeter ReitanoWhy I Wanted To Build A Psychedelic CompanyPsychedelics are going through a major cultural shift. This mainstream re-emergence largely centres around their potential to heal those…13 min read·Jun 29, 2021--4--4
Peter ReitanoSMS is SUCH a killer tool for consumer brands 📱📱A lot of marketers wince and think of SMS as intrusive, but that’s not how consumers see it.3 min read·Jun 26, 2023----
Peter ReitanoYes your content needs to be great, but it’s hard to exaggerate the importance of volume.I’m convinced scaling content is the modern marketer’s biggest challenge.1 min read·Jun 26, 2023----
Peter Reitano💣 How I learned to stop worrying and love broad targeting…For years we’ve relied on deeper and deeper micro-targeting to drive paid social ROI.3 min read·Jun 26, 2023----
Peter ReitanoAcross the board with the DTC brands we work with, UGC content is (almost always) the most powerful…Why?1 min read·Jun 26, 2023----
Peter ReitanoThere is nothing sacred about a five-day work week.For most of the 19th century, the typical American worker was a male farmer who worked 60 to 70 hours per week.2 min read·Jun 26, 2023----
Peter ReitanoYour landing page is your virtual shop window.Its such an overlooked tool in DTC.2 min read·Jun 26, 2023----
Peter ReitanoYou can build brand if you do DR / performance rightYou can (and should) build brand equity on the back of your hard-working performance dollars.1 min read·Jun 26, 2023----
Peter ReitanoNostalgia sells.Every generation is a sucker for it, but especially millennials.2 min read·Jun 13, 2023----
Peter ReitanoI built a home made Ice bath.🐄 Cattle stock tank 🧊 Hydroponic chiller ⛽ Mini pool pump 🪵 Cedar enclosure2 min read·Jun 13, 2023----